I design products and build the systems they live in.
For 14 years I have turned complex systems into products people use.
I led design and growth, lifted NPS, stabilized churn, shipped a 20 year rebrand. Now I design and build with AI. Not around it. With it.
AI native
I design and build with AI, not just prototype around it. I shipped AI driven design workflows while the company launched Agents, its AI orchestration product.
Product design
End to end product for desktop and mobile: research, information architecture, systems and high fidelity delivery. I reorganized a four product portfolio and lifted NPS.
Craft & leadership
Craft is the delivery, not the decoration. Product Design Lead three times over, and Founder and Design Director of my own studio, CEROL. I seed teams and cultures, not just screens.
The same hands that ship product build brands and album covers.
The punk and DIY scene made me a designer years before I understood what design was. Self taught musician since 13. Moved by everything new. Fourteen years later I run CEROL, my own design company, and still build worlds end to end, from the pixel to the P&L.
